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CASE STUDY 6: SIEMON

“On-Demand” to save waste,
time and money

 

Challenge:

The company manages approximately 60 different specification and promotional product sheets in 2 page, 4 page, and 8 page formats. They are a progressive company — constantly developing new products which require new marketing materials. They historically printed 5,000 to 10,000 pieces at a time and stored them at a local fulfillment house for distribution. Their problem was inventory obsolescence, waste and time to market with restocking items.

 

Solution:

In a combined effort we developed a true “On-Demand” print program that eliminates print storage costs and waste due to obsolete material. We began a program in 2007 that is still in force today, where we digitally print an inventory of 100 to 200 pieces of each item. As orders come in electronically from their global sales force, we fulfill the requests and replenish inventory only as needed. With this virtual inventory the company can send a new file at any point without the fear of wasting existing product or having to wait until existing product is depleted. Storage costs were also eliminated.

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